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Hi friend,

I write a lot of the content for AWeber, these newsletters, blog posts, social media content, and our landing pages.

Anyone who writes regularly, can relate to this - It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more (I’ve changed the start to this newsletter 4 times in 15 minutes).

I have a few goals I try to accomplish with anything I write:

1 - Don’t be boring 

Chris V. who writes these newsletters with me, often says “Boring is the enemy of success”. I try to take that to heart.

2- Teach you (the reader) something you may not know

With so much content out there, this is sometimes a challenge.

3 - Be engaging

Ask a question, or leave an impression that causes readers to feel like they have to respond or react.

Because of these goals (really, they’re my rules for writing engaging content), there are days where I struggle to come up with content ideas for this newsletter and our blog.

When I do have an idea, it will then take me a few hours to write one piece of content. If you’re wondering why it takes me that long, just go back to my core writing goals. I take pride in what I write.

But if I can make writing content for all these channels quicker and easier while still achieving my goals, then I’m all for it.

So what have I been doing lately? I’ve been repurposing my content for other channels. Here’s how:

Repurpose email into a new blog

I used to look at my newsletter content and blog content as two different strategies. Until I wrote this email back in May. It was about how to grow your business with more and better reviews.

I thought it would make a great blog post, so I did some keyword research (which I do for all my blog posts) and found there was a good search volume for “how to get Google reviews”. 

To convert the content to a blog I needed to add some more supporting content, but the core story was there. Check it out for yourself:

The end result was a blog that was engaging, provided value, and was not boring. (Sean’s rules of writing ✅ ✅ and ✅)

Pull important blog content for a social post

This is the easiest way to repurpose content, just pull one important nugget of information from your blog and make it a social post. Include the blog post URL to help drive more traffic to your blog content.

Or you can summarize the key points of your blog with a Twitter Thread.

Here’s an example of a blog post on how to grow your email list using YouTube that I turned into a Twitter Thread. 

Make your newsletter a social post

I took this newsletter where we talked about the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her in the video) 5 minutes to make. 

Then I added the archive of the newsletter (we call this Newsletter Hub) so anyone, even if they weren’t on our email list, could read it.

Did you know that you have a Newsletter Hub in your AWeber account. Here’s how you can find it.

Turn a blog into email content

I haven’t done this one yet, but I do have it scheduled. This is my teaser to you.

Grow your YouTube views with existing content

Once your content’s written, you essentially have an outline for a YouTube video. Now it’s time to share your expertise in a video.

In this example, I took the newsletter about Threads that we already repurposed for social media and had Chris create a YouTube video. 

This gives us even more ways we can use that one piece of content for several different channels.

Creating a YouTube video from existing content isn’t just limited to newsletters. Blog posts also make great content for videos.

Here’s an example of a blog post (Email design tips: A guide for non-designers) that we repurposed into a YouTube video. 

Since blog posts tend to be a longer form of content, you don’t want to read it verbatim. Instead break your blog post out into sections where you can talk about key points of your post. 

Your turn

Repurposing content is not a new, revolutionary strategy. It’s actually a very strategic part of a well-rounded marketing plan. But you’d be surprised how many great content writers don’t apply this strategy. Me included, until recently.

So if you haven’t started repurposing your content, no time like the present to start. If you have been, let me know what tactics you use.
 

What did you think of this email?

❤️❤️❤️ Loved it. Can't wait to get the next one.

💔 I didn't really care for it.

A unique way to highlight your newsletters

Your AWeber account has a unique feature that lets you share your newsletters with the world, after you’ve hit ‘send’. It’s called the Newsletter Hub.

Your Newsletter Hub is basically an online list of all the emails you've ever written that you want to show off — like a blog page.

Here are a two cool ways you can use Newsletter Hub:

1 - Reference a previously sent newsletter in a blog or emails (did you notice I linked to previous newsletters above?)

2 - Give potential email subscribers a taste of your awesome content before they sign up. This is a great way to showcase the value of your newsletters.

I borrowed this idea from author, speaker and marketing genius Ann Handley. Check out how she uses it on her newsletter subscription page.

Let us know how you plan on using your Newsletter Hub.

Here’s your recap of last week's newsletter:

Influencer marketing is everywhere. In our most recent newsletter, we explore how you can find the perfect influencer to partner with you and your brand. Read more.

Get our latest expert advice and helpful tips 

As always, thanks for reading!

- Sean T. and the rest of the AWeber team