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Intelligence
For Smarter Job Search
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This week:
Beat the Crowd -- Be Found!
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- Guide to Personal SEO for Job Search and Careers
- Choosing and Using Your Best Keywords
- The 25 Best Keywords for You in Your Job Search
- 12 Steps to Outrank Your Competitors in LinkedIn
Next Week: Beat the Crowd -- Be Referred!
Clearly, appropriate visibility (personal SEO) is required
for a successful job search and career today since 47% of employers are less likely to contact you for an interview if they cannot find you online when they search for your name. You must also stand out in the search results when a recruiter is searching for someone with your key skills and personal brand attributes.
Search engine optimization ("SEO") is defined as creating web content that ranks well in relevant searches. When you have correctly implemented your personal SEO, you appear in appropriate results, and this Guide will help you understand how to increase your visibility, particularly in Google and LinkedIn.
Genuine Work-From-Home/Remote
Jobs
Keywords are the search terms used by people to find what
(or who) they want in a search engine, social network, applicant tracking system, or other database. The words you use for your job titles, skills, experience, education, location, and employers determine how often you are found by employers and recruiters searching in LinkedIn, Google, or an applicant tracking system.
These are your keywords. The frequency, variation, and placement of those terms determines how high in search results your LinkedIn profile appears (and higher is definitely better since very few people look past the first page of search results). In this article learn how to choose the best keywords for you and place them in your LinkedIn profile where they will be most effective.
Keywords are the key to being found in an employer's or
recruiter's search. The right keywords, most appropriate for you and your goals, are the foundation of successful personal SEO. Keywords are more than simmply job titles and degrees or certifications, and they vary depending on your field and your target employers.
Without the right keywords (for you, your target job, and target employers), in the right places (your LinkedIn profile plus your resumes and job applications), you are invisible online, and employers clearly do NOT like or find invisible job candidates. In this article, learn 25 different sets of keywords that employers and recruiters use to find the candidates they want to interview, and how to find the best
keywords for you.
People search LinkedIn for many reasons -- people you are
meeting with or possible clients/customers -- search to find you (or people like you). And, of course, recruiters and potential employers search LinkedIn for good job candidates. The result of well-executed LinkedIn SEO is a higher position in search results, in searches inside of LinkedIn. This will also usually improve your visibility in Google and Bing search results.
In this article, learn how to optimize your profile. Make your profile more visible in LinkedIn search results by optimizing the keyword placement in your LinkedIn profile and other strategies to increase your visibility. This visibility inside LinkedIn is essential today for both your job search and career.
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