JCS 12 - Transformation. Not Information.
Published: Wed, 09/19/18
A quick one today. Information itself doesn’t really help people.The transformation that happens because of information helps people. There’s a slight…
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JCS 11 - [Video] Copywriting training
Published: Sat, 09/08/18
1 hour training video for FREE. I’ve got a gift for you in this email that won’t be so easy to get later in the year, so keep reading. On the weekend…
[Gold Coast] Evil schemes on a Saturday?
Published: Thu, 08/23/18
A quick email to say that I'm a guest speaker at a 2-day Marketing Masterclass on the Gold Coast this weekend. I'm going to try and record my speech,…
JCS 10 - Empathy
Published: Thu, 07/12/18
Do you know the difference between empathy and sympathy? Do you know the difference between sympathy and empathy? Sympathy is recognizing someone's…
JCS 9: Going up?
Published: Tue, 06/26/18
I just got off the phone with a small business publisher this morning for a quick interview.We went over a bunch of direct response stuff, but one…
JCS 8 - Green For 'Go' In 1913
Published: Tue, 06/12/18
New York, 1913. The automobile is making headway over the traditional horse and cart. Ever increasing traffic jams are also becoming regular.This is…
JCS 7 - Art of attraction
Published: Sat, 06/02/18
Sometimes what we need most isn't new information... but relevant information. New information can confuse if you don't already have clarity.Relevant…
JCS 6 - The personal touch
Published: Sun, 05/13/18
The point of advertising is to stand out. This way your message will more likely be heard and received in a way that matters.When you, as a marketing…
JCS 5 - You're the best?
Published: Sun, 05/06/18
Being the 'best' isn't good enough to convince prospects to choose you.Yet, most companies are spending their resources on being 'better' than their…
[Weekly Email #4] Their real problems
Published: Wed, 03/28/18
Want more business?Solve your customer's problems.I'm not talking about the superficial problems you think you're solving, I'm talking about the real…